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Wednesday, September 28, 2011

Ad Watch: Toyota Gets Tough and Cheeky with New Hi Lux Commercials


In of those rare moments when advertisers not only manage to get the message through but also capture our attention with their commercials, Toyota launched a series of ads to promote the recently facelifted HiLux pickup truck.

The common theme line for the humorous TV spots, which were shot for Australia, New Zealand and South Africa, is that the new HiLux is "unbreakable" and extremely lovable – or so Toyota claims.

Turn the page to watch all three ads.

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