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Showing posts with label Caterham. Show all posts
Showing posts with label Caterham. Show all posts

Wednesday, October 26, 2011

Caterham Cars Enters the Indian Market, will Assemble the Seven Locally


Launching a new brand in a country takes a lot of careful planning, and timing is crucial. If said brand is a sports car maker, there’s a perfect solution: do it on the weekend of the local Formula 1 Grand Prix.

So far this year, McLaren Automotive has done it three times at the GP's in Germany, Italy and Singapore. Now Team Lotus is following its example, as it will launch Caterham Cars in the Indian market at this weekend's inaugural Indian F1 Grand Prix.

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Wednesday, September 28, 2011

Caterham Launches New Company, Will Introduce Brand-New Models


Back in April, when the owners of Formula 1’s Team Lotus acquired British sports car maker Caterham, they promised to “have all the ingredients and the launch pad to take Caterham to new exciting horizons with innovative products and greater brand exposure.”

True to their word, Caterham's new owners announced on Monday that they are creating a new, standalone engineering business named CTI (Caterham Technology and Innovation).

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