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Saturday, October 8, 2011

Slowing Demand in China Forces Luxury Carmakers Like BMW to Offer Big Incentives


China is the land of opportunity for any carmaker - but especially for, luxury brands that have been breaking one record after another. However, last year’s 18 million sales will most likely not be repeated in 2011, as the government has stopped its tax incentives and wants fewer, and less polluting, car on the country’s streets.

Not that sales are plummeting – on the contrary. It’s just that, according to J.D. Power, the increase in the luxury car segment this year is slowing down to 29%, compared to a 48% growth in 2010. And this despite the fact that overall car sales in China are expected to drop by 5% compared to 2010.

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