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Wednesday, October 5, 2011

BMW Singapore Pulls a Performance Prank on 1-Series Coupe Owner [Video]


In one of the more intriguing marketing stunts we've seen of late, BMW of Singapore has launched a part-promotional, part-prank project entitled "Switch".

The Bavarian automaker describes the gig thusly: "The BMW Switch is a fun collaborative project between the public and BMW Asia to switch unsuspecting BMW drivers' current cars with a similar model that has been enhanced with original BMW Performance Accessories."

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